Riverfest is a self-funded, volunteer-run festival that provides annual entertainment, food, drink and fun over the 4th of July weekend for the Greater La Crosse Community. Proceeds from the festival are used to fund future Riverfest events, as well as to provide donations back to local groups and charities that provide volunteer services for the fest. Riverfest typically gives $50,000 to $60,000 back to the community each year.

July 3 Events start at 10:30 AM.  July 4 Events start at  7:00 AM.  July 5 Events start at 9:00 AM.  July 6 Events start at  11:00 AM.