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Wisconsin Parent

Stitch Fix Brings the Mall to You

Oct 13, 2014 08:00AM ● By Julie Henning
When you work from home, it's easy to fall into the habit of dressing comfortably. While I'm not at the point of wearing gym shorts and PJ's all day long, I did have a moment of chagrin when my son asked why I was wearing a "nice outfit" at the bus stop. Answer: All my yoga pants were in the wash (and, for what it's worth, the term is athleisure wear). Honestly, I must be missing the shopping gene, because the thought of going to the mall seems like a trip to one of the seven layers of hell.

So, when I noticed some of my blogger buddies were trying—a personal styling service for women who normally wear size 0 to size 14—I was motivated to give it a whirl.

Contrary to what I first assumed based on the name, Stitch Fix does not produce unique clothing for each of their customers. Rather, your "personal stylist" assembles a box of clothing, accessories, and/or jewelry based upon your online Style Profile, a combination of body measurements (What is your bra size?), questions (Are you curvy on the bottom half of your body?), and how you rated photo collages of different style ensembles.

A $20 styling fee is required for Stitch Fix to mail the items directly to your home. Included in the package is a pre-paid return envelope used to return anything that didn't fit, you didn't immediately love, or was outside your price range. Returns must be made within three days of receiving the package or you will be charged for the entire lot, but if you do decide to keep everything a 25% discount will applied to your total bill. Worth noting is that the $20 styling fee is taken off your order, unless you return everything and then you are out $20.

Also included inside the box is a note from the personal stylist with some photo suggestions on how to pair the outfits together and with items you might already have at home.

IMG_9318 Inside my box was the Betty Chevron Infinity Scarf ($32) with the Todd Colorblock Slub Knit Raglan Sweater ($78). While I loved both, I kept the scarf and decided to look for a similar sweater at a local thrift store.

IMG_9307Another item I liked were the Jonathan Corduroy Skinny Pant ($68), which is something I probably never would have sought out on my own (and on the upper end of what I would pay for a pair of corduroy pants), but I like the fit and the material is soft and durable. Go ahead, look at that J-Lo Booty! The Esther Mixed Material Graphic Print Blouse (also $68) is super cute, but not going to cut it when the Polar Vortex returns to Wisconsin. Bye bye Esther!

IMG_9296Somewhat unique to the business model is that each customer is given a referral link to share with friends and family. I used a link given to me by my good friend Amanda who has been happy with Stitch Fix for the past year: (and, yes, this is my referral link)

When someone creates a new order using the referral link, a $25 credit is added to the referring account. Meaning, when I placed my first order Amanda received a $25 credit irregardless if I returned all of my items and was only charged the $20 styling fee.

I wish I would have jumped on the Stitch Fix bandwagon a bit sooner, but winter is coming and why not have the mall brought to your door? Seriously, this is something fun to try even if just once and maybe you too could have a fun new look to sport at the bus stop.